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Welcome to Lexington Graphics, Inc.

As a Family Owned & Operated business for 32 years, we have learned to take care of our customers. We are not just an ordinary print shop, we are YOUR print shop. You call us—we answer, you ask us—we deliver. We know your name, history, your projects, sometimes even your family. At Lexington Graphics, we care—and it shows. Fact of the matter is, this is not just our job, this is our life—and believe it or not, we actually enjoy it!

Local, Personalized & Trusted, Since 1986

Serving Arlington, Bedford, Burlington, Concord, Lexington, Waltham, Woburn & surrounding areas. Pick up your order In person, have it delivered (Local Orders $25+), or shipped anywhere in the U.S.

Located in Lexington, MA, we offer Professional Printing, Copying, Mailing, and Graphic Design services. We print all types of marketing material, customized personally for your business, including Brochures, Flyers, Letterheads, Business Cards, Banners & Signage, Manuals, Reports, Wide-Format Posters, Promotional Products & much more. We offer Free Delivery to surrounding areas (Orders $25+).

If you need help placing an order or uploading any documents please contact one of our team members- we are here to help!

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Enjoy your visit!

7 Tips to Create an Effective Landing Page

7 Tips to Create an Effective Landing Page

An effective landing page is the backbone of any online marketing campaign. They draw in visitors, explain your value and generate leads for your business. 

But creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips:

 

1. Be Consistent

The messaging between your ad and landing page should be consistent. Using the same language and images creates continuity and makes for a predictable, relevant user experience. No visitor confusion means better lead generation.

 

2. Keep it Clean

An effective landing page should have a clean, organized design. Group and organize content in different sections that tell the story of what you’re selling. Your goal is to create the easiest experience possible for your visitor. Crisp design will increase your content’s effectiveness and drive lead conversion through the roof.

 

3. Less is More

When it comes to landing pages, channel your inner minimalist. Visitors don’t have time for wordy language or an over-stimulating design. Provide only the essential information and minimize distractions because you don’t want to sidetrack your potential customers from providing information and purchasing. Keep it simple because less is more.

 

4. Stay Colorful

Make your landing page something worth looking at. Different colors evoke different emotions among your visitors, so be aware of the colors you use. Choose an aesthetically pleasing palette that doesn’t clash with your logo. Use tasteful discretion—color should draw specific attention but not be overkill.

 

5. Be Unique

Your landing page should not be your website’s homepage. Good landing pages funnel a user to a specific action or opportunity, and once they arrive point them in one direction: your call-to-action button. Remove your main navigation and keep available options minimal in order to avoid distractions and increase your lead generation.

 

6. Communicate Your Value

Not many people want to read your company’s entire life story. Make sure your landing page’s language centers on what you can do for your visitor. How can you make their lives easier? Put yourself in the customer’s shoes and envision how your business benefits them and meets their needs.

 

7. Create a Call to Action

The final step is your call-to-action button. Avoid blah terms like “Submit” or “Finish”— think of your CTA as an “I want to” button. Visitors are much more likely to say “I want to choose a plan” than “I want to submit a form.” Strong, clear and fun calls to action can be the ultimate difference between a bounce and a lead.

 

Use your website to create more business. Create effective lead-generating landing pages because where visitors land there’s a lead.

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