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Welcome to Lexington Graphics, Inc.

As a Family Owned & Operated business for 32 years, we have learned to take care of our customers. We are not just an ordinary print shop, we are YOUR print shop. You call us—we answer, you ask us—we deliver. We know your name, history, your projects, sometimes even your family. At Lexington Graphics, we care—and it shows. Fact of the matter is, this is not just our job, this is our life—and believe it or not, we actually enjoy it!

Local, Personalized & Trusted, Since 1986

Serving Arlington, Bedford, Burlington, Concord, Lexington, Waltham, Woburn & surrounding areas. Pick up your order In person, have it delivered (Local Orders $25+), or shipped anywhere in the U.S.

Located in Lexington, MA, we offer Professional Printing, Copying, Mailing, and Graphic Design services. We print all types of marketing material, customized personally for your business, including Brochures, Flyers, Letterheads, Business Cards, Banners & Signage, Manuals, Reports, Wide-Format Posters, Promotional Products & much more. We offer Free Delivery to surrounding areas (Orders $25+).

If you need help placing an order or uploading any documents please contact one of our team members- we are here to help!

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Enjoy your visit!

3 Tips to Beef Up Your Email Marketing

While print definitely isn't dead, digital isn't necessarily going anywhere either—and with that, email marketing. You don't want to focus on one or the other, so while you may have a strong print campaign in your prospects’ hands, now is a good time to put some effort into beefing up your email marketing.

Here are a few tips to get your email marketing into fighting-fit shape.

Don't Let Gender Render You Useless
If you run gender-specific campaigns, this can seem like a no-brainer, but this happens. When you schedule a mailing that's set to target, say, women—make sure that your sending your email to women. This can be as simple as list maintenance and cleaning up your contacts. Also be aware that some names don't always scream a certain gender. Sending to Kelly Doe? May want to double-check what list they belong in.

Graphics Aren't Always an Email's Best Friend
Having graphic-heavy email marketing campaigns can weigh you down. We tend to assume that your recipients are using an email client that will allow them to see all the graphics in your message—and that's your first mistake. When you're building out your email marketing campaign, it's important to make sure your audience will still be able to understand your message without seeing the images. To play it safe, don't send out emails that are one big image. Include text and you'll have a better chance at avoiding the spam folder.

Spam Without the Can
A spam folder is to email what a trash can is to direct mail. The benefit of direct mail? That recipient is still physically holding that piece of mail and looking at it while they throw it away. Emails get sent to your spam folder without you even realizing it. How can you avoid the cyber trashcan? Don't include attachments in your campaigns—email programs will assume they include viruses. Be sure to watch your copy too. Including too many spamy words like "free," "bonus or "prize" can send you into the unseen. Don't let your time and money go to waste by sending it right where waste belongs.

You're not far off from a stellar email marketing campaign. Put these three tips into action to ensure this tool generates revenue for your business.

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