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Welcome to Lexington Graphics, Inc.

As a Family Owned & Operated business for 32 years, we have learned to take care of our customers. We are not just an ordinary print shop, we are YOUR print shop. You call us—we answer, you ask us—we deliver. We know your name, history, your projects, sometimes even your family. At Lexington Graphics, we care—and it shows. Fact of the matter is, this is not just our job, this is our life—and believe it or not, we actually enjoy it!

Local, Personalized & Trusted, Since 1986

Serving Arlington, Bedford, Burlington, Concord, Lexington, Waltham, Woburn & surrounding areas. Pick up your order In person, have it delivered (Local Orders $25+), or shipped anywhere in the U.S.

Located in Lexington, MA, we offer Professional Printing, Copying, Mailing, and Graphic Design services. We print all types of marketing material, customized personally for your business, including Brochures, Flyers, Letterheads, Business Cards, Banners & Signage, Manuals, Reports, Wide-Format Posters, Promotional Products & much more. We offer Free Delivery to surrounding areas (Orders $25+).

If you need help placing an order or uploading any documents please contact one of our team members- we are here to help!

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3 Tips for Successful Point of Purchase Marketing

Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of purchase items—they must feel the urge to buy.

When creating point of purchase materials, opt for bright colors, short and simple messages and engaging graphics. Your main goal is to get people to look. If possible, use an unusually shaped or cleverly designed package—have fun with it.

Once you have a fabulously packaged item, they need to be seen. Placement is key. Whether it’s through a large hanging ceiling-hanging banner, items placed at the checkout stand or on the shelf, make it prominent.

Look for opportunities to pair your item with a complimentary item—for example, cosmetic companies often put nice cases to hold products next to the register.

Need some more point of purchase marketing strategies? Try these tried and true techniques:

Quantity discounts: The magical word here is bundle. (Think shampoo and conditioner pairs). Offer a discount for an item that compliments its neighbor.

Complete the item: There are a few items that would require accompanying accessories—batteries for an electronic device, free appetizers or drinks with an entree, etc.

Change it up: The key to standing out is looking different. Freshen your ideas constantly and seek new ways to market your items. Change the offer, rearrange the displays and strive to always be attention-getting.

Effective point of purchase messages tip the scale in favor of buying at a critical point of analysis. Often, items for sale aren’t on a pre-made list of to-be-purchased items. So it’s your job as a marketer to put effort into making an appealing enough offer.

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