Today, business is about more than the bottom line, it’s about showing gratitude to supporters, clients, employees and the community. Companies recruit more passionate employees and more clients when they show a philanthropic effort. Businesses are benefiting through giving.

People support companies who show that they care about their community. Not only will you be helping causes, you'll be spreading the word about your company. It’s a new twist—marketing through goodwill. With only three days until Christmas, there's still time to give hours and effort as a company this holiday season to thank your community. Here are a few ideas:

Donate your product—Provide a portion of your product at no cost to nonprofit organizations and causes that may benefit. Many organizations have a small budget and resources to make a difference are scarce. Help out a local charity by giving your product to them.

Donate your money—Donate funds to a nonprofit organization that your company can be really passionate about. Create a relationship with the local organization and help them out during the holiday season.

Donate your time—As a collective, your company can be a force for good. Together with your employees, volunteer, with paid time off, at a community charity. Whether it’s assisting with a science fair or serving food to the homeless, give back by donating company time.