Skip to main content

Welcome to Lexington Graphics, Inc.

As a Family Owned & Operated business for 32 years, we have learned to take care of our customers. We are not just an ordinary print shop, we are YOUR print shop. You call us—we answer, you ask us—we deliver. We know your name, history, your projects, sometimes even your family. At Lexington Graphics, we care—and it shows. Fact of the matter is, this is not just our job, this is our life—and believe it or not, we actually enjoy it!

Local, Personalized & Trusted, Since 1986

Serving Arlington, Bedford, Burlington, Concord, Lexington, Waltham, Woburn & Surrounding Areas. Pick Up Your Order In Person, Have It Delivered (Local Orders $25+), Or Shipped Anywhere In The U.S.

Located in Lexington, MA, we offer Professional Printing, Copying, Mailing, and Graphic Design services. We print all types of marketing material, customized personally for your business, including Brochures, Flyers, Letterheads, Business Cards, Banners & Signage, Manuals, Reports, Wide-Format Posters, Promotional Products & much more. We offer Free Delivery to surrounding areas (Orders $25+).

If you need help placing an order or uploading any documents please contact one of our team members- we are here to help!

An easy-to-use pulldown menu, search engine, and link to our contact form appear on each page. If there's anything we can do to improve our site, please let us know.

Enjoy your visit!

Key Insights for Marketing to Teenagers

It’s no secret that brands try really, really hard to target teens and often come off as ridiculously uncool. For example, look at Birds Eye’s latest culinary development: Mashtags. Remember those smiley face tater tots? They’ve been #rebranded to include hashtags, at signs, and asterisks. The tag line? “#NEW #Tasty Pot@to Shapes!”

So it’s easy to spot when this kind of marketing goes very wrong, but it’s still difficult to determine what the right approach is, particularly when several recent reports show an impending teenage exodus from Facebook. Enter danah boyd, a principal researcher for Microsoft who wrote a new book called It’s Complicated: The Social Lives of Networked Teens. Her research revealed several key insights into teenagers’ use of social media. Here are some things to keep in mind when you’re trying to target the young audience:

Teens care more about the social aspect than anything else. While adults might use social media to share content, gain exposure and promote themselves professionally, teenagers simply want a space in which they can interact with their friends.

They aren’t stupid. They know when you’re trying to make your brand seem totes awesome, fo shizzle. As boyd said, “Young people are totally aware of when a company is making a YouTube video just to sell to them.”

Teenagers don’t want marketing to get in the way of socializing. When your primary purpose is communication with friends, the last thing you want to deal with is annoying ads. Marketers have to make sure they don’t cross the line between engagement and intrusion.

As teens move away from the big social media, they’re also moving away from marketers. New ad-free apps are rapidly gaining popularity, so marketers are going to have to get innovative if they want to reach this demographic.

The so-called exodus isn’t really as big of a deal as some people are making it out to be. Recent studies show that Facebook is still the best way to reach teenagers because it is their preferred social media platform for interacting with brands. Several researchers suggest that the recent decline in teenage users is due to current users aging out of the demographic and a lower rate of new adolescent users. However, brands will still have to adjust quickly as social media trends shift.

  • What Our Customers Are Saying
    What Our Customers Are Saying

    Online Ordering has added a whole new dimension to our website and business, allowing us to compete better in the online space. The back-end is so easy to use and set up. In fact, I had our first products up and running in about 30 minutes. I’m very impressed.
    *Tracey G. Cohen, Target Copy

Powered by PrinterPresence